Swedish Style Mumbai: Introducing India to its Creative Industries
The Consulate General of Sweden organised the Swedish Style Mumbai event on June 4th and 5th, 2019, at Famous Studios in Mahalaxmi, to reveal Swedish Creative Industries to India. This lifestyle event made everyone think about the future of the Earth and the living circumstances of future generations, with an emphasis on encouraging gender equality, conscience, and environmental concerns, especially climate change.
Ulrika Sundberg (Consulate General Mumbai), Sander Van Der Stroom (GM Daniel Wellington India), Lotta Mårlind (Teenage Engineering’s Head of Marketing), and Ruth Dola from the Swedish Embassy were among the panellists. At the two-day Swedish style lifestyle show, Sander Stroom represented Daniel Wellington, a Swedish watch brand exhibiting high-end Swedish watches and accessories.
Stroom formerly worked for IKEA and has since spent the last two years in India, expanding Daniel Wellington. He claims that the rising demands of the Indian luxury consumer sector have overwhelmed him.
Lotta Mårlind, on the other hand, focused on the feminine form via the lens of teenage engineering. Similarly, Ruth Dola, Sweden’s India manager, called attention to the need for growing awareness of Sweden as a desirable destination in India. On the evenings of the 4th and 5th of June, the top designers in Sweden displayed an impeccable array of Swedish wardrobes.
We all know that Swedes are stunningly beautiful and have a fantastic sense of style. Though, that it’s their choice of fur, leather, cloth, or, for that matter, headgear that makes them stand out in a crowd. Check out how the Swedish creative industries stole the spotlight at Swedish Style Mumbai earlier this month by showcasing their current spring and summer collection.
Volvo, Airinum, Ride Cake, Oriflame, and Pocket Operator were among the other Swedish businesses that took part. The Airinum Masks are a cutting-edge health accessory that lets you breathe fresh air in any metropolitan setting.
These easy-to-wear masks have a stylish style that can complement, if not improve, your regular wardrobe. Ride Cake, on the other hand, is a Swedish company that makes uncompromisingly high-performance electric off-road motorcycles with incredible attention to detail.
CAKE’ mission and vision are to combine adventure with the responsibility to accelerate explorations toward a zero-emission society.
Ride Cake is made entirely from scratch, with every aspect meticulously considered to maximise durability and riding performance.
Oriflame, as you are all aware, is a top-tier Swedish cosmetics company. Finally, I received a look at Teenage Engineering’s intriguing Pocket Operator metal series.
Actors, fashionistas, and luxury influencers such as Johan Bartoli, Neha Desai, and Sayanti Banerjee attended the event.
The occasion was capped off on both days with a sumptuous meal served by Swedish Chef Marcobaudone. The slow-cooked salmon in fennel broth with lemon aioli was the day’s outstanding dish.
